For many companies, the movement of data is important to their business, but in the telecommunications services industry, the movement of data is their business. Business is booming, too—not just because the web has become part of the fabric of our lives at work, at home and on the go, but because phone calls and video are quickly becoming just another kind of data delivered over provider networks.

The increasing practicality and popularity of social networking, user-contributed content, IPTV and VoIP are fundamentally changing the way people think about information and interactive services, and the way telecommunications carriers provide them. In the past people consumed whatever was made available and promoted through “mass market” channels such as television networks and ad campaigns. Now people are demanding content and services that aren’t just tailored to their tastes, but personalized to let them learn about and interact with their friends, favorite businesses, celebrities, sports teams, stocks, etc.

• OSS/BSS infrastructure: Solace provides a hardware-based high-performance messaging platform that can evaluate high-volume traffic about customer events and match them to billing policies and thresholds.
• Infrastructure as a Service (IaaS): By handling high-performance messaging in a reliable form factor with low TCO and high scalability, Solace enables the cost-effective deployment of IaaS offerings.