Whether distributing third-party data or content they generate themselves, information distribution companies live and die by more than just the raw speed of their feeds. Today’s demanding customers consider three factors when evaluating data providers: how quickly and consistently content is delivered, how precisely information matched to their needs, and how much they can customize the feed to meet their information consumption preferences.
Solution Summary
Solace’s solution can help providers of content and news deliver data with unprecedented performance and customizability by filtering and forwarding information entirely in purpose-built hardware, instead of with messaging software running on general purpose servers. Each Solace appliance can store millions of subscriber preferences to support the very fine-grained matching of information to individuals and applications, and since the matching is performed entirely within hardware, it adds minimal latency to the process.
Advantages and Benefits
- Per-client customization: Solace’s appliances transform messages at wire speed so one source of content can reach many customers in the format they prefer to receive it. This may be to meet the needs of different display devices, normalize it for algorithmic use within applications, or to remove portions of the source document based on subscription level or security privileges.
- Improved customer satisfaction: By delivering exactly and only the content that customers want as quickly as possible, in precisely the manner they want to receive it, content providers can greatly enhance user satisfaction and retention.
- Lower TCO: A single Solace appliance can handle traffic that would require between 10 and 50 servers running messaging software. This means less hardware to buy and maintain, less software to license, less datacenter power and cooling, and less manpower to operate, maintain and patch racks of servers.
- Increased flexibility: Solace’s content networking platform allows different kinds of content distribution services to be deployed on a common infrastructure, and scaling the system is as simple as adding another device.